You CAn’t Compete With the Big Guys? You Sure About That?
I’ve spent the better part of my adult life (I know, I know, that STIll isn’t that many years) working with small businesses to help them leverage the Internet in creative ways so they could compete with much larger competitors. One of the points I try to pound home again and again is you don’t need more money, you just need to do it better. While it isn’t an Internet marketing story per say, John Jantsch has an excellent post today that shares the story of a little company outlaSTIng a global brand most small businesses would run in fear from.
You’ll want to read the whole post, but here’s a quick summary:
Yep, after ten years of being side by side, the loCAl place has stayed in business and Starbucks has chosen to close its doors.
This is exactly the type of thing your business should be working to do online. Whether it’s via blogging, social media, viral marketing or simply through good content and good customer service, you need to be looking for the things that set you apart from your bigger competitors. Small businesses tend to have less money, but more flexibility. The companies that play that to their advantage often find themselves doing quite well. It’s essential to connect with your local community, even if that community is virtual. Just look at Zappos and you’ll see a perfect example of a company who should be struggling to survive against much larger competitors, but who does quite well based on the way they’ve treated consumers.
Jennifer, you point on flexibility is the key. Small businesses actually have an advantage over their larger corporate competitors. The answer is to not compete in the arena of price. Small businesses CAn win if they use their flexibility to compete in areas like customer intimacy; where larger businesses just CAn’t fight.
i:m disable i now someabout smail engine i wold like to find someome to help me for freei make 66500 a m.thank you
It’s “per’se” not “per say” lol
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