I haven’t spent enough to manage three PPC accounts Google, and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most ly s of my PPC accounts.

In regard to both Google and , it looks like the biggest change is quality impact. It’s not about having numerous s to cover as many search queries as possible. It’s about quality. Quality is key.

These are some useful tips and answers regarding PPC managements. A lot of these are about the quality index.

All-star s: Find which s work best for you. them to your ‘Watched s’ list and keep monitoring performance of those s.

– Well-performing s may lower minimum bids. Keep quality s and remove low performers or move them to another ad group. Low quality s have a negative impact on high-performing s.

– Ad Groups: Keep relevant s together. Group s that to each other so that it will improve quality score of the ad group.

– Ad Copy: Include the main in the ad description. Emphasize the strength of your products or service. Use ’s free suggeon tool for better ads.

– Track s and ads quality. Use Performance Report and keep track which s and ads are performing well.


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