WorldSpace: Digital Radio for the Developing World

WorldSpace: Digital Radio for Developing World

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Publication Date:
June 28, 2002

Industry:
Telecommunications

Industry:
Media

Industry:
Educational Institutions

Source:
Harvard Business School

Describes evolution of WorldSpace, world’s first major provider of digital radio to developing world. brain of Noah Samara, an African-born, American-trained yer, WorldSpace has a dual commercial and mission. Samara wants to address problem of by bringing “information affluence” to people of Africa, Asia, and Latin America. Specifically, he wants to provide high-quality , entertainment, and education content transmitted through a low-cost digital radio system. In less than a decade, Samara has achieved a gr deal: He has raised over $1 billion for project, acquired rights to a vast swath of world’s digital radio spectrum, and launched two proprietary satellites. question now is, Can he combine his objectives with a for-profit mission? And will people of Africa, Asia, and Latin America want what WorldSpace is selling?

Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

WorldSpace: Digital Radio for Developing World


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