Wilderness Safaris: Ecotourism Entrepreneurship

Wilderness Safaris: Ecotourism Entrepreneurship

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Publication Date:
April 05, 2018

Industry:
Arts & Culture

Industry:
Travel

Source:
Harvard Business School

Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high-priced, low-volume, luxury travel product in its existing locations, so to continue its growth it is now trying to expand into East Africa, where the traditional safari approach by most providers has been a high-volume, low-cost, low-priced product. As a publicly- listed company, can Wilderness Safaris find a sustainable growth path that will allow it to profitably expand its business and meet its shareholder’s interests while still achieving its priority purposes of protecting and investing in the ecosystems and communities on which its services are based?

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Wilderness Safaris: Ecotourism Entrepreneurship

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