Who Says it’s Wrong to Monopolize Search Results?
David Wallace writes up a great case study today that shows how he’s used social media sites and blogs to monopolize the majority of the top 30 search results at Google for his business name.
In fact, David offers up a great set of screen shots and then outlines exactly where each of the results on the first three pages come from. He explains:
The really great thing about David’s post is that he doesn’t stop at showing how he’s dominated his own search results. His post also offers up a list of social media sites whose profiles tend to rank well and step by step advice on setting up your own profiles on these sites. He finishes up with some advice on getting those profile listings into the rankings.
It’s a great little primer on an inexpensive and easy way for small businesses to give themselves some protection against negative search results creeping to the top of the list.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
Just want to point out that I have used social media sites to control SERPs for my company name and not various keyword phrases associated with my business.
While the first relates to managing your brand, to dominate the first three pages of the SERPs for keywords related to your industry using various web sites would be spam. So don’t get any funny ideas folks! 😉
I’ve noticed several outfits doing this. It’s frustrating when you’re trying to research a business reputation. Some have gone so far as to monopolize “xyz sucks” by including “sucks” in their text. “Dealing with other companies sucks” or something similar.
My reaction: what are they hiding? makes me dig deeper if I care enough, or just look for a different outfit that doesn’t have something to hide.
Of course, if someone is “out to get you” unfairly, it might work with folks who aren’t as suspicious as I am.
Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.
FreeFind Site Search Engine – FreeFind adds a “search this site” feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind’s advanced site search engine and automatic site map technology can be added to your website for free.
Buy UPC Codes
Get your products listed online!
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
Small business support through education, resources and community
The directory of the best small business sites and tools.
Copyright © 1998 – 2018 Search Engine Guide All Rights Reserved. Privacy
Research & References of Who Says it’s Wrong to Monopolize Search Results?|A&C Accounting And Tax Services