When Your Brand Is Racist (Commentary for HBR Case Study)

Publication Date:
November 01, 2020

A national brewing and distilling company grapples with its most profitable brand’s racist history. This fictional case study by Joseph C. Miller, Michael A. Stanko, and Mariam D. Diallo features expert commentary by Geoff Edwards and Jim Birch.

For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R2006X. The complete case study and commentary is reprint R2006M.

Copyright © 2020 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

When Your Brand Is Racist (Commentary for HBR Case Study)

Research & References of When Your Brand Is Racist (Commentary for HBR Case Study)|A&C Accounting And Tax Services
Source

Leave a Reply