What to do when job candidates “ghost” you

Written by promotiondept

November 12, 2018

What to do when job candidates “ghost” you

It’s happening more frequently: A hiring manager begins the recruitt process with a job candidate, only to have that candidate disappear or “ghost” them at some point — not returning calls, texts, or emails.

Ghosting can and does happen at any point in the recruiting process, from not showing up for an inteiew to not returning communication when an offer is extended — even not showing up on the first day of work. The increasingly global job marketplace is making ghosting easier and more common: It’s less likely nowadays that job candidates live in the same town as an loyer, and therefore they risk running into the hiring manager, Casy said.

Younger generations may be more prone to ghosting, said Maureen Hoersten, chief operating officer of LaSalle Network, a national staffing, recruiting, and culture firm located in Chicago, though all generations are guilty of it. The younger, social-media generation is doing it most, she said. This group is used to more casual forms of communication like texting, and is comfortable not communicating at all.  What’s more, because there are more open positions than candidates in today’s job market, job seekers tend to feel they have options, she said.

Other reasons for ghosting include attting to avoid confrontation, Hoersten said. And in some cases, candidates simply have the right communication tools, said Erin Daiber, , execve coach and CEO of Well Balanced Accountants LLC in San Diego. She points out that younger candidates coming out of school haven’t always been taught the appropriate way to communicate in a professional setting and simply know how to respond when they decide to go in a different direction.

There are steps recruiters and hiring managers can take to avoid ghosting, and when they have been ghosted:

BKD, for example, has worked to bring more stories and experiences into the inteiew process for the candidates. Stories of how BKD loyees have given back through time and financial resources, such as when the firm donated to Houston and other cities after Hurricane Haey, illustrate how the firm cares for local communities and colleagues in other cities, Casy said.

The firm also Twitter, LinkedIn, and other online formats to give candidates the opportunity to learn more about the firm on their own, and is in the process of placing s that showcase the firm’s thought leadership on its career website, Casy said.

Consider creating a suey link to send to candidates, Daiber suggested. If they’ve decided to go in another direction, they can simply click that link and provide feedback about their experience, she said. “If they’ve had a bad experience, they’re likely to not call you back,” she said. “If we’re just blaming the candidate, we’re not learning from the experience.”

Follow up at least once or twice even after communication from the candidate stops, but set a deadline for how long you’ll follow up and then move on, even if it’s a great candidate, Daiber said. Use the candidate’s preferred method of communication, she said. But change it up if that’s not working: If you were calling, try an email, for example.

Ghosting is a “career-limiting move,” Daiber said.

 “The accounting profession talks,” she said.

Those in human resources may see one another at conferences, or may be in touch over email or at networking events, Daiber said. Opportunities such as these give them the chance to compare notes, and a candidate’s name could come up in conversation.

If you ghost an loyer “thinking it can remain a secret, it won’t,” she said. “By doing this, you’ve ed to earn a reputation before you’ve even had a chance to prove yourself.”

Candidates should also realize that they can never know when or how they might encounter a hiring manager again, Hoersten said.

“When people ghost, whether it’s a candidate not showing up for an inteiew, someone not showing up for their first day, or quitting without notice, they are costing companies time and money, which will not be forgotten,” Hoersten said.

Lea Hart is a freelance writer based in North Carolina. To comt on this article or to suggest an idea for another article, contact Courtney Vien, a JofA senior editor, at Courtney.Vien@aicpa-cima.com.


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