Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

Unilever in BRAzil 1997-2007: Marketing StRAtegies for Low-Income Consumers Below are the available bulk discount RAtes for each individual item when you purchase a certain amount Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. Publication Date:February 01, 2004 Industry:Manufacturing Industry: Source:INSEAD Unilever […]

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Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

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Publication Date:
February 01, 2004

Industry:
Manufauring

Industry:

Source:
INSEAD

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers, (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a brand, and (3) what price, produ, promotion, and distribution strategy would allow Unilever to de value to low-income consumers without cannibalizing its own premium brands too heavily. Instruors can access video interviews with the managers mentioned in the case, television commercials, and PowerPoint presentations to be used in the classroom or as handouts on the dedicated case website http:cases.insead.eduunilever (copy and paste the url into a browser) using the and password mentioned in the ing e.

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Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers


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Unilever in BRAzil 1997-2007: Marketing StRAtegies for Low-Income Consumers Below are the available bulk discount RAtes for each individual item when you purchase a certain amount Register as a Premium EduCAtor at hbsp.harvard.edu, plan a course, and save your students up to 50% with your aCAdemic discount. PubliCAtion Date:February 01, 2004 Industry:Manufacturing Industry: Source:INSEAD Unilever […]

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How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

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