Last Updated: Oct 13, 2015
Contt marketing is important whether you sell products , advertise your brick and mortar store on the Internet, or make money from advertisers who pay to be on your website. Don’t sabotage profits by mng these contt marketing mistakes.

If you want to make money , you have to understand contt marketing. Whether your business is 100% or you have a physical location, there’s no substitute for using articles, videos, and images to attract pottial customers.

We put together a few mistakes that people make wh contt marketing.

1. Contt but no Marketing

Just because you produce it doesn’t mean people will see it. Most websites don’t joy the perks that come with being a major publication. Good contt marketers know that promoting a piece of contt will probably take more time than its eation.

Think of each piece of contt as a piece of invtory for sale. Use social media, e-mail it to your customers, and network with other bloggers to get started.

2. eating it too Fast

How long does it take you to write a blog article? Leading contt managemt service, Kapost, asked some of the best B2B contt marketers the same question. The majority s it takes 4-5 hours with 11% reporting up to 10 hours. To be fair, approval and compliance procedures hikes up the time needed for some of these larger companies but if you’re throwing a post together in less than an hour, it’s probably not going to compete with some of the big players in the contt marketing space.

3. Trying to do it Alone

The same study found that 39% of contt eators think coming up with ideas is difficult. If some of the best in the business struggle with finding great ideas, it’s safe to say that you need help. Ask the eate people you know or ask your customers. What would they like to learn or hear about?

RELATED: How to Generate Content Ideas

4. eating for Yourself

You’ve heard it before—know your customers. That’s hard to do wh you’re immersed in your business each day. It’s easy to assume that your pottial customers have the background knowledge that you have or that they’ve read all of the latest industry data. For these reasons, you have to eate contt that your audice wants. Wh it doubt, make the contt more basic, Ask your audice what they want to read. You’ll be surprised.

5. Don’t Talk So Much About Yourself!

Can we be honest? People don’t care that you hired a new employee, oped a new location, or had a year. And unless you’re an A- celebrity people don’t want to read a blog post about your last vacation. (Save that for your personal blog)

People want to be educated, tertained, challged, or moved. If a former presidt now works for you, that’s probably a good reason to write about a new hire. Otherwise, steer clear.

6. Don’t Constantly Pitch Your Product

Watch an infomercial, one of the home shopping networks, or attd a trade show and you find a lot of pitching. It’s all about the product. Don’t use that strategy . Although the Internet is of ads, your customers ar’t happy about it. They want interesting contt without a sales pitch. Writing an article about a problem and a step by step way to fix it using your product is still an advertisemt but masked in an educational article.

7. gage Your Customers

If you eate a great piece of contt, your customers and other readers are likely to commt on social media or directly on your website. Wh that happs, you have to respond back. Respond to each commt indidually and use their name. If they disagree, thank them for their commt but don’t get into a large debate. By gaging with your readers, you’re advertising for your company or product without your customer realizing it.

8. No Call to Action

Sometimes it’s appropriate to go for the hard sell. If you wrote a whitepaper or a product information piece, asking for the customer’s business is not just appropriate, it’s esstial. Remember the old sales mantra—if you don’t ask for the sale, don’t expect to get it.

9. Forgetting about E-mail

Everybody tells you to focus on social media. There’s no doubt that social media is an esstial part of your contt marketing strategy but don’t forget about that faithful e-mail . E-mail, on average, has a higher conversion rate than social media and your customers are more likely to put up with something slightly more sales-orited than social media.

10. Failure to Repurpose

If a piece of contt takes about 5 hours to eate, it can’t be a “one and done” deavor. Great contt marketers know that one piece of contt has many uses. A video could become a blog post. A webinar becomes a whitepaper and the whitepaper becomes a series of blog posts. The rule of thumb is to make every piece of contt have 5 uses. Suddly, that 5 hours doesn’t seem so large, does it?

RELATED: How to Identify and Prevent Content Theft

Bottom Line

Contt marketing is esstial for gaining traction . Think about how you consume contt . You don’t log in to view ads or articles that are one giant hard-sell of a product. You probably want to laugh, learn something, or experice some kind of emotion. Make your contt fit that . Th, promote it so people have the opportunity to read it.

© 2015 Attard Communications, All Rights Reserved. May not be reproduced, reprinted or redistributed without writt permission from Attard Communications,


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