The Art of Creating a Post That Draws Traffic and Links to Your Blog

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Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack’s social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.

The blog posts that have received the most play from me are almost always a mystery to me. Meaning, I write something and think it’s going to be the Best.Post.Ever, and nothing happens. Then, I write something and some dozen or more folks find something of resonance, and we’re off to the races.

My *only* little repeatable secret is that I try my hardest to put something “useful” in every post. I call them “idea handles” and that means things you can pick up and take with you and use. Feels to me that these posts are the ones that do the best for me.

Never EVER when I try to draw artificial interest (and by that, I mean beg for sphinns, stumbles, diggs, and the like) does it ever work for me. Not sure why. I mean, when I’ve hit the digg front page, it hasn’t been bad, but it’s always a spike with zero longer term impact.

Thanks for the post. It got me thinking.

Hello from super rainy Boston.

“My *only* little repeatable secret is that I try my hardest to put something “useful” in every post. I call them “idea handles” and that means things you can pick up and take with you and use. Feels to me that these posts are the ones that do the best for me.

Never EVER when I try to draw artificial interest (and by that, I mean beg for sphinns, stumbles, diggs, and the like) does it ever work for me. Not sure why. I mean, when I’ve hit the digg front page, it hasn’t been bad, but it’s always a spike with zero longer term impact.”

Chris I agree, I can never accurate predict if a post will take off or not, but I agree that the posts that try to help/explain/teach are usually seen as more valuable by others.

And I agree on Digg/TechMeme, etc. From my experience, it’s just not worth the effort. Even if I get a spike in traffic, usually I don’t see any more interaction or links. That’s why I pointed out Marketing Profs linked to my Rockstar post because that sent a TON of targetted traffic to my blog, and I ended up getting several comments from people that clicked over from the newsletter link, and I got some emails as well.

Hope the weather is better there soon, here it is just cold ;(

Any useful post has a chance to make it big. The key is to make sure enough people hear about it in the first place in order to give it the push needed to make it big. Sometimes you hit lucky and someone of note notices you and gives you a big push.

Excellent comments!

As a developer of a new blog this info is very helpful. It appears that most blogs — including those directed to b2b marketers, are a conglomeration of tips, trends and a smattering of stats….A blog that consistemtly posted solid, updated metrics would probably pull a lot of consistent, high-value traffic.

Thanks for the tip about Flickr. Great images at a great price!

Just wanted to stop by from your RSS feed and say thanks for a very informative article – I’m off to check out the flickr info.

Mack, thank you for the mention, as well as for the info about using flickr photos. I usually pay for photos but have been wanting to branch out a bit to some new ideas for photos.

I also agree with you that passionate writing is the best – for reading as well as composing! I do find that posts where I highlight a specific company doing something well, or where I share a positive story, do very well.

Rock on!

if you posting a useful article that return some useful sources, or any important information you are sharing, definitely it will generate high traffic.

But you have post a great analysed tips. Thanks

Thanks for all the great comments! A tip I give clients is ‘Promote value, not yourself’. The value-oriented posts also seem to have a longer link-life, in that they will continue to gain links over time, not just when they are first published.

the most popular post on my blog is the ‘philosophy’ page.

which quite frankly is the least useful and doesn’t even have an interesting title.

but its by FAR the most popular page!

I have been in Network Marketing for about 15 years. I have NEVER seen such a total opportunity where almost everyone who takes a look wants to join. People just see the magic in this program

check it out by going to..

work at home online

Just wanted to stop by from your
medikal RSS feed and say thanks for a very informative article – I’m off to check out the flickr info.

if you posting a useful article that return some useful sources,
or any important information you are sharing, definitely it will generate high traffic.
mavi şeker But you have post a great analysed tips. Thanks

Interesting article. Just goes to show the huge power of Twitter (and users like Chris Brogan!).

Getting the article noticed by some heavy hitters is aslways good I guess.

I too found your article very insightful and interesting. I am not into social media, blogs, etc. and I was unaware of flickr. I am going to check into them and research to see how they might benefit what I need to do. This could help in generating traffic I need.

Lynda from Prior Lake

Nice, so basically it needs to start with passion, then great catchy title, use solid examples, GREAT pictures from Flickr, and last and I think most important part of it, is to get an opinion leader at any (or all) of the social/web2.0 sites to link to you…that part may take a little bit of creativity or solicitation if you don’t already have that relationship, but can be done.

Alley @ Alkaline Water Info blog

Marketing like a real ROckNRolla is really the way to go. Just like what you said in How to “Market Like a Rockstar”.

Smart aggression is the way to go.

Internet Marketing Specialist Denver

Oh for me I know that the title is so very important. Actually it IS the most important thing when it comes to creating a traffic-drawing post. Good tips.

I loved this article, lots of good tips. I really do agree with the title is your “grabber”, I get distracted easily, so if it isn’t exciting, you’re not grabbing me!

Amy at Best End

Sehr wertvolle Informationen! Empfehlen!

I do agree that title is key for captivating audiences, but if the content couldn’t give justice to how superb the title is, then chances are that the reader would leave your blog, never to visit again. This means that going overboard in the exaggeration of a title is a no-no. Yes we could exaggerate to a certain extent, but only if we can “prove our claim”.

BTW, great example Mack! Will definitely keep it to heart and spread the love. 🙂

I devalued photo images before but after I tried putting images on my blog entries I noticed a huge increase of people visiting my website, also they are more interested in sharing thoughts on my entries.. its really a nice idea to put photos on blogs..

Great ideas here. I just started a blog a month ago. I post everyday, have great titles and cool content but seem to get no traffic or so. I mean, I guess this is where passion comes into play. What can I do to improve traffic to my site.

Thanks again for the tips.

Although some say that aggressive marketing is a good way, I still prefer ethical ways of marketing, specially when using emails, by the way content speaks for itself and the title is the enhancer and the ones that encourage people to take a peek on our site and this factors plays a critical role in driving traffic to our website.. (I got this idea from you. ;p)

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