Last Updated: May , 2017
Pinterest has become a proven and reli social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.

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Pinterest has moved beyond being the new social network on the block and proved itself as a true marketing power—developing a huge and devoted user base and dring tffic to websites at incredibly high volumes. A little while back I d some tips on how to get your business started on Pinterest. Now let’s move a bit further, into more advanced tips and taics to get the most out of Pinterest for your business.

Here are some tips to take your Pinterest sttegy to the next level:

1. Levege the power of keywords

Keywords are, well, key on Pinterest. They help build your searchability on Google and other search engines and help you get found on Pinterest. Pinterest’s Guided Search feature makes it for users to find content based on specific keywords. Having the right keywords in the description of your pins and boards will help get your pins found in a Guided Search. There’s also the Pinterest Interests tool, which helps you find new pins based on what you’ve already been pinning to your boards. The tool scans the topics and keywords you’ve been pinning and suggests similar pins that you might like. Make your pins more search by being as detailed as possible in your pin’s description and the description of your boards. Try using hashtags to highlight certain keywords in the pin’s description to get found in a search and with the Interests tool. Hashtags on Pinterest opete the same way that they do on other social networks. Pinterest users can click on the hashtag to see other pins that use the same hashtag.

2. Inte with others

To truly be participating on Pinterest, you shouldn’t simply be pinning content and leaving it at that. Take it a step further and inte: follow other people/bnds, repin others, leave comments and likes, and invite guest pinners (Click “edit board” to add a guest). If you’re pinning content that features another person or business, or cuted content from another source, tag them in your pin description by using the ‘@’ symbol and their user name with no space in between. They will get a notification that they’ve been tagged in a pin and will be more likely to repin that content, with their followers and engage with you.

RELATED: 5 Ways to Effectively to Market Your Business with Pinterest

Also consider adding group boards to your Pinterest account. Group boards are boards that you and any Pinterest users you choose can pin to. Group boards are a great way to get your content seen because the board is added to the boards listed on each pinner’s profile. People who find and follow the board will see your pins and the pins of your contributors, ging your content more exposure.

3. Don’t just pin your own content

Of course, sharing your own content on Pinterest it key, but pinning relevant content from around the web can help build your bnd as a go-to “taste maker.” Find “repinn” content by searching via keywords, browsing different categories, or finding other great cutors to follow.

4. Invite guest pinners

Inviting guest pinners to have access to specific boards is a great way to engage customers and involve them as co-creators of your bnd. To invite a guest to a board, click “Edit Board” then type the name or email address of the person you want to invite. Note: If you’re inviting someone via email, that address must be associated with an exing Pinterest account owner.

Gain insight from analytics

Take full advantage of the analytics Pinterest provides to gain valu insights and inform your sttegy. If you haven’t already done so, en Pinterest Analytics by connecting your Pinterest business page to your website. After that, you’ll be to access your analytics dashboard by clicking your account name in the top right corner of your Pinterest homepage. 

Editor’s note: Not using email marketing yet? Or not happy with your provider? uses and recommends Constant Contact. Try it free today.

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Ellen Williams, Constant Conta Regional Development Direor, New York and Southern Conneicut

Ellen has over 20 years of and marketing experience and has presented to over 4,000 small businesses, nonprofits, and associations. Her advice on best pices help organizations understand how to build great customer relationships that inevit grow their businesses.  


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