Tag: search engine

Importance of ALT Text for images

Is ALT Text Still Important in Search Engine Optimization? ALT text for images have been considered as an important element in search engine optimization for years. But this has changed as major search engines such as Google, Yahoo and MSN don’t consider ALT text for images in determining relevancy any more. According to some experts
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Importance of ALT Text for images

Is ALT Text Still Important in Search Engine Optimization? ALT text for images have been considered as an important element in search engine optimization for years. But this has changed as major search engines such as Google, Yahoo and MSN don’t consider ALT text for images in determining relevancy any more. According to some experts
Read More »

Yahoo Pay-Per-Click – Quality Index

I haven’t spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks
Read More »

Yahoo Pay-Per-Click – Quality Index

I haven’t spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks
Read More »

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like ‘discount’ or ‘affordable’ in display ads. Examples: affordable digital SLR, discount
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Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like ‘discount’ or ‘affordable’ in display ads. Examples: affordable digital SLR, discount
Read More »

Nofollow, rel=nofollow

Nofollow is a kind of HTML attributes that defines hyperlink relationship between the linking page and the linked page. 1. It can be used when you don’t want your links to influence the targeted site’s rankings by search engines. That is, the destination of that hyperlink won’t be given any additional weight or credit in
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Nofollow, rel=nofollow

Nofollow is a kind of HTML attributes that defines hyperlink relationship between the linking page and the linked page. 1. It can be used when you don’t want your links to influence the targeted site’s rankings by search engines. That is, the destination of that hyperlink won’t be given any additional weight or credit in
Read More »