Tag: ppc

Key Steps to Promote Your Website

Preparation for the search engines Choose right keyphrases and optimize web pages according to your key-phrases selection. Well chosen keyphrases and optimized web pages will attract the major search engines and directories to index your site properly and favorably. Link Exchange Establish plenty of quality, relevant links to your site. Link popularity is an important […]

Key Steps to Promote Your Website

Preparation for the search engines Choose right keyphrases and optimize web pages according to your key-phrases selection. Well chosen keyphrases and optimized web pages will attract the major search engines and directories to index your site properly and favorably. Link Exchange Establish plenty of quality, relevant links to your site. Link popularity is an important […]

Successful Pay-Per-Click Campaigns

Pay Per Click advertising is one of the quickest ways to drive more traffic to your website. While search engine optimization marketing takes a lot of effort and time, you can setup PPC campaigns relatively easily within hours. Also, You don’t necessarily need to modify / optimize content of your website to drive traffic when […]

Successful Pay-Per-Click Campaigns

Pay Per Click advertising is one of the quickest ways to drive more traffic to your website. While search engine optimization marketing takes a lot of effort and time, you can setup PPC campaigns relatively easily within hours. Also, You don’t necessarily need to modify / optimize content of your website to drive traffic when […]

Yahoo Pay-Per-Click – Quality Index

I haven’t spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks […]

Yahoo Pay-Per-Click – Quality Index

I haven’t spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks […]

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like ‘discount’ or ‘affordable’ in display ads. Examples: affordable digital SLR, discount […]

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like ‘discount’ or ‘affordable’ in display ads. Examples: affordable digital SLR, discount […]

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don’t seem to consider your advertisement […]

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don’t seem to consider your advertisement […]