SurveyMonkey in 2018: Under New Managet

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Publication Date:
April 16, 2019


Stanford Graduate School of Business

The unexpected passing of Dave berg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey softe company headquartered in the San Francisco Bay Area. In a state of emotional , the team was forced to find answers to complex stratec questions, navigate a convoluted process of CEO succession and, ultimately, reinvent the company. Over three years later, the company was starting a new chapter with an IPO, and faced a mix of old and new challenges, including reinventing its product portfolio and brand; expanding internationally; attracting a larger share of large clientsthe “Enterprise” s; navigating an everchanng competitive landscape; and incorporating new technolocal innovations such as artificial intelligence (AI) and machine learning. The company had come a long waythat was unquestionablebut there were still obstacles ahead.

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SurveyMonkey in 2018: Under New Managet


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