StepForth Tutorial: Blogs 101, Part 2

StepForth Tutorial: Blogs 101, Part 2


Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I will explain blog feeds and how to optimize a blog.

Blog Feeds and Syndication
Every blog comes with a web feed mechanism that automatically updates whenever you add or edit a post on your blog. The purpose of having a web feed is to notify people interested in your blog of new content as soon as it is posted. For this notification to occur, however, the interested blog reader will have to subscribe to your blog’s web feed using a special “feed reader” program that continuously checks for updates to your feed.

The following is a step-by-step example of how a feed works:

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Ross Dunn is the CEO of StepForth Web Marketing Inc., a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge search engine optimization services that provide highly successful, targeted results for its clientele. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and business management. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.

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