STAR TV (A)

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Publication Date:
May 26, 1994

Industry:
Arts & Culture

Industry:
Telecommunications

Source:
Harvard Business School

Concerns the decision whether or not to launch a television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing’s son, Richard, was CEO. Considers the background to the TV industry in Europe and the United States, the likely success of such a venture in Asia, and strategic and tactical issues.

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STAR TV (A)

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