SonoSite: A View Inside

SonoSite: A View Inside

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Publication Date:
August 10, 2001


Harvard Business School

After its spin-off from one of the world’s largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems.

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SonoSite: A View Inside

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