Last Updated: Feb 15, 2017
There are many social media outlets for promoting a business so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.

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First there was Facebook, soon followed by the likes of Twitter and LinkedIn. Now the world is buzzing about Instagram, Pinterest and Google+. As a small business owner, maintaining a social media presence seems like a daunting task—and keeping up with the constant changes and popular new nets can feel nearly impossible.

But don’t fret; it is possible for you to have the social presence needed to benefit your business, without it becoming a full-time job. Here are some effective solutions to avoid social media overld.

Use your precious time wisely.

Social media s, but only when you have the resources and the time to invest in it. When you don’t have a team to help you, managing multiple social media channels can feel almost impossible. Know that okay to start small—focus on one net to begin with. Spend 90% of your time with this primary net and figure out s for you there. Then, use the other 10% of time to invegate another net that may complement your overall strategy.

So how to you decide where you should focus your time and energy?

Focus on where your target audience already is.

Today, customers want choices where they interact with brands. For example, some may like to follow a brand on Twitter but not on Facebook. Social media gives them that choice, so important to have a presence where your customers are looking to interact with you and other businesses. How do you know which sites are right for your business or organization? The simple is to ask your customers or members. When they come into your place of business or when you see them at an event, ask what nets they use. If they make a purchase, add a social media queon to your feedback survey to collect information about what nets they use. 

Think hard about your gls and who you’re trying to reach:

Remember the “social” part of social media—establish a community.

Establishing yourself on a social media net is a commitment. Don’t get caught building up pages and profiles if you don’t have time for the “social” part. If you’re sacrificing customer relationships just to be more places, then something may be wrong. To build an engaged community, you need to post great, compelling content on a regular basis. You also have to be willing and able to respond to inquiries and complaints from followers and fans.

That’s often the trickiest part: one survey that 79% of consumers who shared complaints on social media were ignored. That’s pretty bad, considering the same survey showed that 89% of consumers choose a competitor after a bad customer experience.

Don’t spread yourself too thin.

Don’t rush to what everyone says is the next big thing when you haven’t gained any ground on your exing social nets. Instead, hard to establish yourself among the social media audiences you already have. Make your exing social media net before moving onto another one.

That way, you can take what you know succeeds for your organization and apply it again and again as more social nets come out over next year.

Editor’s note: Not using email yet? Or not happy with your provider? uses and recommends Constant Contact. Try it free today.

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Ellen Williams, Constant Contact Regional Development Director, New York and Southern Connecticut

Ellen has over 20 years of technology and experience and has presented to over 4,000 small businesses, s, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses.  


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