Small Business Content Marketing Tips

Written by promotiondept

September 17, 2018

Last Updated: Nov 11, 2015
Content marketing is one marketing tool that can help new customers your business and establish the value of your product or service at the same time. Here’s how you can content marketing to for your business.

Most people think of content marketing as a promotional activity that’s relatively new, but other than the name, “content marketing,” there’s nothing new about In fact, savvy marketers were promoting theelves by distributing content on the early commercial online services years before the Internet as we know it today existed. Content marketing has long been used in print, too. Attorneys and other professionals who didn’t advertise promoted theelves by writing articles that appeared in professional journals. The articles included brief blurbs describing the authors’ credentials and company name. And then, too, there have always been those recipes that food companies give away at supermarkets or embed in popular ladies magazines to help sell gelatin, cocoa, and other food products.

In fact the only “new” thing about content marketing– other than someone giving it a name is that it has become a $40 billion dollar industry. The reason? The Internet has made it easy to research the pros and cons of every purchase and every vendor before talking to a salesperson or consultant or stepping foot in a store.

Why Content Marketing Is Important for Small Business 

Content marketing is important because it’s how customers today learn about and choose products and services to buy. The right content can get your product or service noticed and keeps it on the prospect’s radar as they move through the buying cycle from product discovery to final choice. Even if your business gets most of its customers from personal contacts, referrals and recommendations, the people who may want to do business with you are going to go online to learn more about you and what you sell before they make a commitment to buy from you.

RELATED: Top Content Marketing Mistakes

Today, customers go online to figure out what kind of product or service will solve a problem or fill a need. Then they search for information to help them determine which fures they want. They look for answers to questions like “How much memory do I need in a comer that will be used to play Minecraft and other games?” “Is granite or quartz better for kitchen counters?” “How much does it cost to a small business website?” “Where to buy bulletproof glass?” “How to choose a landscaper in San Francisco?”

If you have content on your website that provides factual answers to common questions asked by your target market, you’ll help establish yourself as an expert and therefore a potential vendor. (All those personal contacts you make at neting events and tradeshows are likely to look around your website for information before they consider calling you or coming into your shop.) Your content may also get found by search engines and show up high in search results, bringing you potential customers you would never have gotten on your own.

Once a consumer or business buyer knows what fures they want in a product, they compare the benefits of one brand to another and one vendor to another. They check out social media comments, reviews, pricing, and anything that will help them make the best choice. They do all their research and pretty much make up their mind about which product they want and which company they want to buy from before they speak with any salesperson – even when they are making major purchases.

What Kind of Content to Use

To reap the most benefits from content marketing, plan on developing content related to each phase of the buying cycle. Start by ting yourself in the customer’s shoes. What do they want to know and what might they search for when they first realize they have a problem or need, but aren’t yet aware of products or services that will address their needs? What kinds of questions do they ask? What are their main concerns? Once they’ve figured out what type of product or service they need, what else do they ask? What to they compare? What are their chief considerations?

RELATED: How to Generate Content Ideas

You can write articles or blog posts that address each of their questions. For example, if you sell driveway resurfacing services, you might have an article on is it better to repair or replace your driveway and others about the benefits and pitfalls of tar, concrete, pebbles, bricks and pavers for the driveway surface. To show your expertise and help feed the information cravings of people who are ready to buy, you might have article or blog posts talking about and showing the steps involved in surfacing a driveway. Before and after photos (photos are content, too!) and testimonials from happy customers would be additional content that can help nail the sale, without “selling.”

Getting Your Content Consumed

Content marketing uses information to sell instead of highpressure sales pitches. But all the content (information) in the world won’t do you much good if it doesn’t get found! To get the content found, you have to promote Here are a several ways to do that:

RELATED: 16 Content Marketing Myths

Content marketing isn’t a substitute for other marketing. But if you cre good content and focus on getting it found, it can be an invaluable aid in winning new customers and ing sales.

© 2015 Attard s, All Rights Reserved. May not be reproduced, reprinted or redistributed without written permission from Attard s,

About the author:
Janet Attard is the founder of the awardwinning  Business Know-How small business web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business KnowHow: An Operational Guide For HomeBased and MicroSized Businesses with Limited Budgets.  Follow Janet on Twitter and on LinkedIn



Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

You May Also Like…



  1. viagra prices - How to get viagra no prescription viagra price
  2. cheap cialis online - cialis 20 generic cialis cost
  3. cheap cialis online - generic cialis 2019 generic cialis
  4. cialis savings card - order cialis online cialis canada
  5. viagra generic - online pharmacy viagra viagra 100mg
  6. best ed pills at gnc - mens erection pills male erection pills
  7. cheap erectile dysfunction pills - cheapest ed pills gnc ed pills
  8. best ed pills at gnc - ed pills for sale ed pills for sale
  9. canadian online pharmacy - cvs pharmacy canadian pharmacy online
  10. Buy cheap cialis - cialis visa cialis mastercard
  11. vardenafil coupon - levitra canada levitra for sale
  12. vardenafil pill - order vardenafil generic levitra online
  13. best online casino usa - best online casino usa parx casino online
  14. casino - online casinos usa caesars casino online
  15. natural viagra - canadian pharmacy viagra viagra samples
  16. doubleu casino online casino - best online casino usa slot games
  17. slots online - slot machines parx casino online
  18. viagra vs cialis - tadalafil 40 mg generic cialis at walmart
  19. online payday loans - cash payday loans online
  20. cash loans - cash loans cash advance online
  21. loans for bad credit - loan online personal loan
  22. viagra cost - viagra for sale viagra cost
  23. sugarhouse casino online nj - ultimate texas holdem Elite accessible Casino sites by crowded hand-out best real money online casinos mobile betting sites gambling site…
  24. best real money casinos - slot machines free games for fun First accessible by computer Casino websites alongside spacious goody real money casino online wpt…
  25. cialis buy - buy cialis generic cialis
  26. best online casino yahoo - video poker Nonpareil ready for use Casino sites near tremendous hand-out best casino sites online casino 5 minimum deposit legal…
  27. online gambling - silver sevens hotel & casino Prime hooked up Casino sites beside chock-full plus slot machine games let it ride casino…
  28. cialis 20 - buy cialis cialis 20
  29. buy cialis - new cialis generic for cialis
  30. 5 mg cialis - generic for cialis generic cialis
  31. shantell - nfl betting lines Paragon linked Casino web sites along hulking special compensation moneybookers casino deposit free online baccarat casino games…
  32. casino world - casino games casino online slots
  33. casinos - slots real money online casino games real money
  34. online casinos real money - online casino usa best online casino usa
  35. casino slot - casino online slots real money online casinos usa
  36. generic viagra online - viagra prescription buy viagra online cheap
  37. when to take viagra - when to take viagra WALCOME
  38. generic viagra for sale - generic viagra for sale WALCOME
  39. viagra without a doctor prescription - viagra without a doctor prescription WALCOME
  40. cialis reviews - buy real cialis online tadalafil online canadian pharmacy
  41. buy viagra online canada - buy viagra online canada WALCOME
  42. cialis online pharmacy - cialis coupon cialis tadalafil
  43. vegas casino online - casino golden nugget online casino
  44. buy viagra from thai pharmacy - buy viagra from thai pharmacy WALCOME
  45. how to buy real viagra in usa - how to buy real viagra in usa WALCOME
  46. viagra buy - viagra buy WALCOME
  47. cialis online - cialis online WALCOME
  48. allegra 120 mg cost - cheap allegra 120 mg
  49. viagra coupons - viagra coupons WALCOME
  50. buy viagra online - buy viagra online WALCOME
  51. catapres 100mcg for sale - catapres 100 mcg usa
  52. gambling casino - casino world
  53. insurance quotes online comparison - general insurance quote
  54. viagra online pharmacy - viagra buy online viagra online pharmacy viagra buy online
  55. real viagra online - where can you get female viagra pills real viagra online where can you get female viagra pills
  56. cbd oil for dogs - cbd oil 300mg
  57. sildenafil 120 - canadian pharmacy viagra 100 mg sildenafil 120 canadian pharmacy viagra 100 mg
  58. viagra without presc uk - can i buy viagra from india viagra without presc uk can i buy viagra from india
  59. reviews of cbd gummies for teens - difference between hemp oil and cbd oil
  60. india viagra price - viagra 50mg generic india viagra price viagra 50mg generic
  61. viagra soft tabs - Trackbacking your entry... viagra soft tabs
  62. order viagra for women - Trackbacking your entry... order viagra for women
  63. cost of colchicine - how to purchase colchicine 0,5mg
  64. order coreg 6,25mg - coreg pills
  65. doxycycline cost - where can i buy doxycycline 100mg
  66. periactin without prescription - periactin 4 mg prices
  67. prednisolone 40 mg united kingdom - prednisolone 20 mg pills
  68. anastrozole 1 mg otc - anastrozole purchase
  69. celecoxib price - celecoxib 100mg coupon
  70. loratadine 10mg without a prescription - loratadine 10mg purchase
  71. trazodone price - trazodone prices
  72. how long does 25mg viagra last - when is cialis off patent in australia viagra how it works
  73. how much ivermectin to give a dog for worms - where to buy ivermectin lotion how much ivermectin to give a dog with sarcoptic mange
  74. sumatriptan no prescription - sumatriptan no prescription
  75. loperamide no prescription - loperamide no prescription
  76. viagra o cialis o levitra - cialis prospecto cialis
  77. terbinafine cheap - terbinafine 250mg online
  78. lasix generic - lasix pills furosemide nursing considerations best lasix is lasix bad for your kidneys where can i buy diuretic lasix
  79. azithromycin z pack - what is zithromax chloroquine azithromycin zithromax tablets price is zithromax over the counter what is azithromycin 250 mg for
  80. cheap stromectol - ivermectin egg withdrawal ivermectin 3mg scabies stromectol tablets for humans for sale where to get ivermectin for humans how to…
  81. cheap albuterol online - albuterol warnings ventolin and albuterol albuterol over the counter canada what is ventolin hfa used to treat what is the…
  82. prednisolone and ivf - prednisolone 50mg prednisolone hiccups prednisolone best price prednisolone and liver disease cats prednisolone sodium phosphate how to store pharmaceut
  83. ovulation calculator clomid - alternative to clomid clomid clomiphene citrate clomid online from india can i take clomid while nursing how much clomid
  84. dapoxetine or priligy - dapoxetine hydrochloride canada priligy colombia priligy price uk where in us i can buy dapoxetine how long before sex to…
  85. buy metoclopramide - metoclopramide 10mg canada
  86. diflucan otc alternative - otc diflucan walgreens diflucan jock itch diflucan without prescription is diflucan safe to take during pregnancy how long does sit…
  87. propecia and rogaine - propecia wikipedia 5mg propecia propecia in canada can propecia make heart failure worse propecia vs rogaine which is better
  88. topamax and neurontin - neurontin generics neurontin en espanol gabapentin uk side effects of neurontin 900 mg what class drug is gabapentin
  89. paxil for pe - paxil and sleep paxil for ptsd where to buy paxil can paxil cause hot flashes how does paxil help ptsd
  90. uses of plaquenil - corona plaquenil plaquenil renal dysfunction plaquenil purchase online does plaquenil help with fatigue what would be the next medication after…

Submit a Comment