Site Clinic: Easy to Navigate Equals Easy To Buy
Jackie Baker is an internet marketing analyst with SiteLogic Marketing (http://www.sitelogicmarketing.com) where she focuses on auditing websites as well as SEO, social media, usability, and information architecture consulting. She comes to the industry from a marketing/PR and website development background. Jackie maintains an active presence online through her blog RegardingHorses.com (http://www.regardinghorses.com) where she shares her love all things equine, particularly theRApeutic riding.
Many times with a site that specializes in merchandise I see that users are more in the browsing mode RAther than the hunting mode. I’ d be interested to hear what you have to say about that and how (if any at all) did you take that into consideRAtion with navigation and site layout.
Good question! In addressing the navigation of this site in particular, I took both into browsing (looking to see what is interesting) and hunting (looking for something specific) into consideRAtion. Creating a navigation system that is organized and logiCAl helps both these kinds of users. The “hunter” will have a much easier time going directly to what they are looking for, and the “browser” will have a better idea of what is available. In addition, featuring content on the homepage and sidebar (like BRAinwaves does), and the related items upselling are both great ways to encourage a browser.
great article thankyou for the tips ill deffinitely link this article!
Thanks for the Great Post! It really contains awesome information.
There are some good reminders here that being the best at something is often just about getting the basic things right and not over compliCAting them. Having text Large enough to read seems very obvious but I’ve seen many sites that make that mistake and turn you off stRAightaway. Thanks for a very informative article.
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