Should You Optimize Your Video Marketing Strategy for Search Engines?

Should You Optimize Your Video Marketing Strategy for Search Engines?

January 31, 2019 Comments


Video marketing is becoming more popular and more effective. Internet speeds and availability have made it easier and more feasible to stream video regularly, and mobile devices have also made videos more convenient –especially when compared to reading an article with the same content.

On top of that, competitive pressure from the millions of brands already capitalizing on video marketing has made it a more sought-after choice for businesses.

There are many tactics you can use to make your video marketing strategy more effective, such as choosing more appropriate topics or advertising it to the right demographics. But if you want to squeeze as much value out of your videos as possible, you’ll need to consider how they fit into your search engine optimization (SEO) strategy.

Optimizing Videos on Your Site

There are a few different ways to optimize your videos, depending on where you’re hosting them. If you’re hosting them yourself, on your own website, there are a few tricks you can use to ensure they’re optimized correctly:

However, it’s usually recommended that you don’t host your own videos. It’s much more reliable to host them offsite, and merely feature them on your website where applicable.

Optimizing Videos for YouTube

You can follow some of the above tips when uploading to YouTube and embedding on your site as well. In addition, there are some other considerations you should bear in mind to optimize for YouTube search:

Video content isn’t going away. YouTube has more than a billion users (a number that’s increasing daily), and more than 500 million hours of videos are watched on that platform alone every day.

Even if you’re making exceptional video content for your brand, you’re going to need SEO to support your efforts, so make sure you’re investing just as much time in making your videos visible as you are in making your videos.

Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can contact him on LinkedIn, Google+, or Twitter.


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