Search Engine Optimization (SEO)

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Publication Date:
May 06, 2011

Industry:
Retail & Consumer Goods

Source:
IESE

In the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website’s position on search engine results pages, so as to receive more traffic (in response to a given query by a user). In this technical note we explain the importance of SEO and introduce the main SEO techniques.

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Search Engine Optimization (SEO)

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