Saurer: The China Challenge (A)

Saurer: The Challge (A)

Below are the available discount rates for each individual item wh purchase a certain amount

Register as a Premium ucator at hbsp.harvard.edu, plan a course, and save r studts up to 50% with r academic discount.

Publication Date:
July 20, 2006

Source:
IMD

In December 2003 the managemt team at Saurer Twisting Systems (STS) was facing increasing competition in the critically Chinese market. Local competitors in were undercutting the price of Saurer’s CompactTwister, which was manufactur in , by over 50%. The company was considering the introduction of a lower cost machine target at Chinese and Asian customers, who would not buy its high cost machine. Margins were likely to be ificantly lower on the new machine, and the new machine might cannibalize their high-d product. If the STS team did decide to introduce the new machine, it would have to make some difficult decisions about positioning, pricing, naming the product, and sales strategy. It was also not clear how their Chinese competitors would respond to the propos new product.

Copyright © 202 Harvard Business School Publishing. All rights reserv. Harvard Business Publishing is an affiliate of Harvard Business School.

Saurer: The Challge (A)


Source

How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

You May Also Like…

0 Comments

Submit a Comment