R.R. Donnelley & Sons: The Digital Division

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Publication Date:
January 12, 1996

Industry:
Manufacturing

Source:
Harvard Business School

In June 1995, Barba Schetter, VP and genel manager of R.R. Donnelley’s Digital Division, is struggling to gain acceptance from or groups and divisions at printing giant. Digital Division employs dically new technology–digital printing presses and tnsactions management systems–to deliver short-run, customiz printing. But it is bas on a completely different business model than Donnelley’s tditional businesses and is ing it difficult to overcome infal resistance.

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