Product Development at OPOWER

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Publication Date:
February 22, 2011

Harvard Business School

Energy and resources sector

OPOWER, a software startup that helps utilities engage their in ways that reduce energy consumption, is scaling rapidly. The company’s new head of product management has designed a system to address a point of constant tension: whether to custom features in response to new customers’ requests, even if these custom features entail expensive departures from OPOWER’s product roadmap. The system grants Sales a number of tokens it can “spend” annually on engineering work to custom features – boosting the odds of signing contracts with new customers. In December 2010, a request for proposal from a very large utility will put the token system to the , because the customer is demanding a custom feature that would be unusually disruptive to develop.

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Product Development at OPOWER

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