Pink Tax: Price Discrimination and Product Versioning Exercises

Pink Tax: Price Discrimination and Product Versioning Exercises

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Publication Date:
December 12, 2016

Industry:
Retail & Consumer Goods

Source:
WDI Publishing at the University of Michigan

These exercises complement the WDI Publishing Case “Pink Tax: Gender and other Price Discrimination Factors”. Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. Kelly is given various segmentation schemes produced by consultancy teams to evaluate. Students are asked to evaluate the segmentation schemes and determine how the product should be versioned and priced.

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Pink Tax: Price Discrimination and Product Versioning Exercises

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