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MarketingMarketing Research & References of Marketing|A&C Accounting And Tax Services Source
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The Happy Tracked Employee Discussions about data privacy tend to focus on the consumer-seller dynamic. What personal information do companies have a...
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Replacing the Sales Funnel with the Sales Flywheel The traditional metaphor for sales is the “funnel.” But today, a better metaphor...
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Reinventing Customer Service Publication Date: November 01, 2018 Customer service jobs are notoriously joyless, and callers’ experiences with reps can be just...
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Mapping Your Competitive Position Publication Date: November 01, 2007 A price-benefit positioning map helps you see, through your customers’ eyes, how your...
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The Globalization of Markets Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and...
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CostsCosts Research & References of Costs|A&C Accounting And Tax Services Source
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Consulting Is More Than Giving Advice Publication Date: September 01, 1982 Effective management consulting has eight fundamental objectives: responding to a client’s request for information; providing solutions...
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Business Marketing: Understand What Customers Value “Everything is worth what its purchaser will pay for it.” Publilius Syrus, first century B.C. How do...
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Business Marketing; Understand What Customers Value Publication Date: November 01, 1998 In this article, authors James Anderson, professor at the Kellogg Graduate School, Northwestern University, and James...
