OSI in China

OSI in China

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Publition Date:
January 04, 2013

Industry:
Agriculture

Source:
Harvard Business School

OSI, one of the world’s largest suppliers of processed meats to McDonald’s and other QSRs, was in the middle of a $400M expansion in China that included backd integtion into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a gotomarket sttegy for the rest. The se describes the opportunities and challenges of opeting in China and ises questions involving vertil integtion, competitive positioning, corpote sttegy, organizational den, marketing and bnding, and the managet of business and politil risk.

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OSI in China


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