Online Ad Targeting at Thunderbird

Below are the available bulk discount rates for each individual item when you purchase a certain amount

Register as a Premium Educator at, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
December 29, 2012

Thunderbird School of Global Management

Thunderbird has built a strong and efficient Internet presence in the past five years. The effort was supported by a consistent effort to develop its internal online marketing capabilities, resources, and technical infrastructure. As the MBA recruitment process becomes increasingly dependent on its online marketing strategy, the ability to buy media effectively, measure performance, and adjust plans quickly acquire incredible relevance. Kelly Santina, the school’s online marketing director, must assess the Google Analytics data covering the past seven months of website activity. Thunderbird’s online marketing goals are defined as follows: (a) to improve the effectiveness of display/sponsored ads placement; (b) to increase traffic to the programs pace by 25%; (c) to improve conversions, measured by the downloading of an application form, by 30%.

For spreadsheet information, please contact

Copyright © 2020 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Online Ad Targeting at Thunderbird

Research & References of Online Ad Targeting at Thunderbird|A&C Accounting And Tax Services

Leave a Reply