Noodles & Co. (Abridged)

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Publication Date:
March 02, 2005

Food & Beverage

Retail & Consumer Goods


Harvard Business School

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must develop a growth strategy that will allow Noodles & Co. to achieve these aggressive objectives as well as maintain the company’s unique culture. Kennedy must decide among several alternative growth strategies, with a particular emphasis on the decision of whether to franchise. Includes color exhibits.

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Noodles & Co. (Abridged)

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