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Don’t know what to put in your newsletter? Wondering what kind of newsletter contt will get your subscribers to op and read your email? These ide n help you write a newsletter that your customers will look ford to receiving.

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Are you skeptil about the power of email newsletters? You shouldn’t be. Numerous studies find that email is still an effective and profitable way of communicng with customers and bringing in business. For small businesses, developing an email newsletter is a fanttic way to keep the relonship going with customers, and be se an ongoing resource.

Here are some tips to create a newsletter that your subscribers will look ford to seeing in their inboxes:

People love to be se a resource for their frids and colleagues. If you n provide tips and infon that will help them do that th they will ps it along to their own networks. Try out some of these ide:

Include contt that will get people to f a more personal connection with your business or organizon. This type of contt lds itself more naturally to certain businesses but if you get creve this connection n be f with businesses of all types. Try doing a profile of one of your employees, or showce a “behind the sces” look into your business.  

Getting people to give you their email address so you n stay in touch and
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oft simple this: Sometimes, people ne to be told what to do. Wh you say “Plee share this,” your fans oft will. For example, you n include a piece of contt (such an article, or social post) and tell your fans “Share this if you agree.”

Everyone loves to laugh. So if you n find a funny picture, video, story, or all of the above that will make your customers smile—why not? a great way to connect with your customers and to make a positive impression on your prospects. Just be sure to remain true to your brand.

Think of your email newsletter a sort of newspaper or magazine. You wouldn’t want your newspaper delivery to come late on Sunday morning, would you? Same goes for your newsletter. Be consistt with the recurrce and timing for wh you sd. Your subscribers will become us to the schule and come to expect it—really gag subscribers might ev proactively look for the email wh they know it typilly arrives.

This is my final tip for a reon: writing the perfect subject line should be the final step in crafting your newsletter. Don’t write your newsletter b on your subject line, instead write your subject line b on your newsletter. Just like a bestselling novel nes an ticing title, your email newsletter nes a subject line that pulls readers in and gets them to op

itor’s note: Not using email yet? Or not happy with your provider? BusinessknowHow.com uses and recommds Constant Contact. Try it free today.

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Ell Williams, Constant Contact Regional Developmt Director, New York and Southern Connecticut

Ell h over 20 years of technology and experice and h prest to over 4,000 small businesses, nonprofits, and socions. Her advice on best practices help organizons understand how to build great customer relonships that inevitable grow their businesses.  

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