Nestle: Developing a Digital Nutrition Platform For Japan

Nestle: Developing a Digital Nutrition Platform For Japan Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your studENTs up to 50% with your academic discount. Publication Date:November 02, 2018 industry: Source:iMD This case study […]

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Nestle: Developng a Dgtal Nutrton Platf For Japan

Below are the avalable bulk dscount rates for each ndvdual tem wh you purchase a certan amount

Regster as a Premum Educator at hbsp.harvard.edu, plan a course, and save your studts up to 50% wth your academc dscount.

Publcaton Date:
November 02, 2018

ndustry:

Source:
MD

Ths case study descrbes the strategc dlemmas that Nestlé faces as t embarks on developng an nnovatve dgtal nutrton platf for Japan. Although health food s a key growth area for the worldwde food and beverage ndustry, the choce of Japan s due to ts ncreasngly agng populaton and stronger umer nterest n healthy lfestyles and det. The case study descrbes the regulatory framework, umer choces and habts, market structure, dstrbuton channels as well as the opportuntes and challges n usng umer data for dgtal nutrton ntatves n Japan. t prests Nestlé’s actvtes n Japan and the outcomes there of ts dgtal ntatves to petrate the health food segt. The case closes by prestng the dffert strateges that are avalable to Nestlé to accelerate the adopton and use of ts dgtal nutrton platf, hghlghtng the opportuntes and dlemmas that each strategy prests for Nestlé. Learnng objectve: 1. How companes can leverage dgtal technologes to cre dffertated value for ther s/umers that goes beyond tradtonal products and servces. 2. How an ndustry ncumbt develops a dgtal platf-based busness through a partners’ ecosystem. 3. How companes can captalze on data capture and analyss whle surng the prvacy of umer data. 4. How to cre a sound busness nnovaton by leveragng the specfctes of a gv market n ter of demographcs and regulaton.

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Nestle: Developng a Dgtal Nutrton Platf For Japan


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