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mGAMES is a manufacturer of game-based software for portable computers, PDAs, and cell phones. the company’s new CEO was just informed of a potenTIAl hostile takeover of the company by a major PDA manufacturer. At the same time, he received a phone call from a senior executive at a Scandinavian telecommunications company expressing interest in forming a partnership. With all of this happening, the CEO faces growing pressure from the company’s chairman to address ongoing performance problems. In a complex and chanGIng environMent, he must choose which customer group (traditional handheld gaming device manufacturers, telecom manufacturers, or PDA manufacturers) to focus on.
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