Mental and Natural: building a Cloud-Based Collaboration Platform in China

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Publication Date:
May 10, 2017

Industry:
Media

Source:
Ivey Publishing

In late 2016, the ENTrepreneurial founder of Mental and Natural Company, a digital multimedia company in China, wanted to have ready access to China’s best multimedia talENT and expertise, but without burdening the company with an excessive number of employees. the ENTrepreneur and his team were developing a cloud-based multimedia crowdsourcing and collaboration platform, which would allow the company to quickly and easily crowdsource the needed freelance talENT from around China. Yet, even before the platform was fully up and running, a new growth opportunity presENTed three possible options for the company to pursue. the ENTrepreneur and his team had just three weeks to decide on which option best fit the company’s existing business model, made best use of its resources, and was the best choice to secure the company’s future.

Xiaomei Li is affiliated with Tianjin University.

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Mental and Natural: building a Cloud-Based Collaboration Platform in China

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