Medneo: radiology as a service

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PublicATIon Date:
December 20, 2012

Industry:
Healthcare

Source:

The case is set in July 2010. André Glardon, who is the regional sales director of a major health care products provider for the Levante and the Balearic Islands regions, returns from an unpleasant customer visit. The head of administrATIon to the hospital de Gandía, one of his important customers, just delayed the order of two MRIs, making it almost impossible for André to reach his personal annual sales targets. External factors such as the health care reforms, the exploding costs of the health care system, a shift in the buying behavior of hospitals and increased economic pressures on hospitals, might be causing a fundamental shift in the industry. Although this might raise serious questions regarding the existing Business models of established industry players i.e. the major producers of medical equipment, radiology centers and hospitals, it might also offer likeminded sales directors, the chance to benefit from these developments. How though? Through the implementATIon of new Business models that address these issues. André and two friends developed a Business idea and were wondering whether they should push this idea within their company or leave their company and launch the Business on their own.

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Medneo: radiology as a service

Source