Mattel Toys – Made in China (A)

Mattel Toys – Made in China (a) Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EDuCAtor at hbsp.harvard.edu, plan a course, and save your students up to 50% with your aCAdemic discount. PubliCAtion Date:June 10, 2008 Industry: Source:University of Hong Kong This […]

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Mattel Toys – Made in China (A)

Below are the available bulk discount rates for each individual item when you purchase a certain amount

Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
June 10, 2008

Industry:

Source:
University of Hong Kong

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel , the ’s biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated with lead paint. Part (B) focuses on a subsequent double recall involving production problems and product design errors. Part (C) focuses on the reactions of the Chinese authorities and Mattel’s subsequent apology to China.

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Mattel Toys – Made in China (A)


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