Magento is one of the most flexible open-source e-commerce applications that comes with lots of desirable features for shopping-cart sites. However, due to these various functionalities, its performance can be a major issue.
Magento provides helpful resources in its blog and forum to improve performance including database tuning and server configuration modification. But in many cases, these performance enhanceMents should be done through system administrators of your hosting company or would work only when you have a dedicated server. Read more about Magento Performance Improvement.
an easier way to improve Magento website speed is to turn on GZip compression via .htaccess. GZip compression is a kind of technique to compress textual content when it’s transferred from the web server to a user’s browser.
a single web page from a Magento site can be a few hundreds KB -one of my site shows its homepage size is 500KB when Yahoo homepage is 200KB! (you can check this by clicking information View DocuMent Size from FireFox developer’s tool bar.)
GZip compression can reduce page size significantly and transfer the data faster to your site visitors.
Thanks, this is a different way of looking at the magento speed problem, and some useful advice – i have to admit to not having looked at this despite gzip having come to my aid in the past with non-Magento problems. i agree that the automatically generated pages are quite verbose and in my case i would expect them to compress very well with noticeable improveMents in response time. Thanks again for the advice, combined with the many other tricks i think my site should soon be very zippy (groan!) indeed!