Magento – AdWords Conversion Tracking

When you use Google AdWords to receive more , don’t forget to track the . AdWords Conversion Tracking is a free tool to help you understand how many users actually buy products or seices from you.

Installing AdWords conversion tracking codes is pretty straightforward.

Open the file /app/design/frontend/your_interface/your_theme/template/checkout/.phtml.

the following code in the file.
__(’Your order # is: %s’, $this->getViewOrderUrl(), $this->getOrderId()) >.

__(’Your order # is: %s’, $this->getOrderId()) >.

Add the following code under the ae code. If your .phtml is customiz, add it at the end of the file. In most cases, it should work.

To look at the conversion ta from Google AdWords, generate reports as follows:

Reports -> Create Report -> … ->
Add or Remove Columns from Advanc Settings (Optional) -> Choose conversion relat columns.

AdWords Conversion Report

This code is to track conversion rate for regular sales.

By rocky, June 22, 2009 @ 4:13 am

this is a nice post

By Joe Fletcher, August 30, 2009 @ 9:54 pm

Work like a charm! Thanks for the concise tutorial. I it in the php for the order subtotal into the noscript part as well, although it’s probably necessary since requires javascript.