When you use Google AdWords to receive more traffic, don’t forget to track the traffic. AdWords Conversion Tracking is a free tool to help you understand how many users actually buy products or services from you.

Installing AdWords conversion tracking codes is pretty straightforward.

Open the file /app/design/frontend/your_interface/your_theme/template/checkout/success.phtml.

Find the following code in the file.
<?php echo $this->__(’Your order # is: %s’, $this->getViewOrderUrl(), $this->getOrderId()) ?>.
<?php else :?>
<?php echo $this->__(’Your order # is: %s’, $this->getOrderId()) ?>.
<?php endif;?>

Add the following code under the above code. If your success.phtml is customized, add it at the end of the file. In most cases, it should work.

To look at the conversion data from Google AdWords, generate reports as follows:

Reports -> Create Report -> … ->
Add or Remove Columns from Advanced Settings (Optional) -> Choose conversion related columns.

AdWords Conversion Report

This code is to track conversion rate for regular sales.

By rocky, June 22, 2009 @ 4:13 am

this is a nice post

By Joe Fletcher, August 30, 2009 @ 9:54 pm

Worked like a charm! Thanks for the concise tutorial. I edited in the php for the order subtotal into the noscript part as well, although it’s probably not necessary since Magento requires javascript.