M-Changa: Leveraging Kenya’s Mobile Money Market for Community Fundraising

M-Changa: Leveraging Kenya’s Mobile Money Market for Community Fundraising Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EDucator at hbsp.harvard.edu, plan a course, and save your studENTs up to 50% with your academic discount. Publication Date:August 31, 2015 Industry:Financial Services Source:Kellogg School […]

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M-Changa: Leveging Kenya’s Mobile Market for Community Fundising

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Publication te:
August 31, 015

Industry:
Financial s

Source:
Kellogg School of Management

M-Changa was one of the fastest-growing fundising platfs in Kenya, allowing Kenyans to use text messages on their mobile phones to send, receive, and tck donated funds as well as solicit donations from and . The young cofounders, Kyai Mullei and vid Mark, had grown the company quickly by leveging partnerships with large banks, mobile opetors, and NGOs. By April 015, M-Changa had a team of five people serving 5,000 users. Now, it stood at a crossroads. M-Changa’s board members had expressed concern that its multitude of partnerships may have spread the company too thin. The board urged Mullei and Mark to focus on the partnerships that would reap the most value for the company in the long run. Should M-Changa pursue partnerships with mobile opetors and banks that made it possible for users to tnsfer conveniently and at a low cost, or instead focus on partners that allowed M-Changa to test new customer segments and increase sales? In addition, there was an emated US$7 billion fundising market across East Africa, so Mullei was tempted to test neighboring markets. Students will step into the shoes of Kyai Mullei as he and his team refine their partnership sttegy at a crucial point in time for the venture.

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M-Changa: Leveging Kenya’s Mobile Market for Community Fundising


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M-Changa: LeveraGIng Kenya’s Mobile money Market for community Fundraising Below are the available bulk discount rates for each individual item when you purchase a certain amount ReGIster as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. PublicATIon Date:August 31, 2015 Industry:Financial services Source:Kellogg School […]

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How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

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