Preparation for the search engines
Choose right keyphrases and optimize web pages according to your key-phrases selection. Well chosen keyphrases and optimized web pages will attract the major search engines and directories to index your site properly and favorably.
Establish plenty of quality, relevant links to your site. Link popularity is an important factor in the ranking algorithm of search engines such as Google. Approach websites in your industry (indirect competitors, suppliers or vendors) and ask for a link, or offer to exchange links. Goggle will find your site before you submit yours if you have strong link popularity from the beginning.
Submit your site to the major search engines
If you don’t have many inbound links, it’s a good idea to let the search engines know about your site by submitting it. This should be done only after your site is completely ready. Search engine submissions can be a time consuming job because they have a different form and procedure to accept your submission. You can hire an internet marketing company/software to do this automatically but it’s recommended that you do it manually.
Buy targeted traffic
Spending some money on pay-per-click ads or newsletter ads can be very effective as they drive very targeted traffic. You market your site to the very people searching for your product or service. As long as your ads campaigns are designed well, your ROI will be excellent.
Keep track of your site’s standings
Keep an eye on your site’s performance including the major search engines’ rankings and targeted ads outcome. Check into your key-phrase rankings and return on investment increase/decrease and decide what to keep and what to improve. Charting your progress is a significant job to have your site known on the Internet.