Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership

Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EDucator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. Publication Date:March 08, 2012 […]

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Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace

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Publication Date:
March 08, 2012

Source:
Kellogg School of Manment

From 2002 to 2011, coffee-machine manufacturer Keurig Incorpoted had grown from a privately held company with just over $20 million in s and a plan to enter the single serve coffee arena for home consumers, to a wholly owned subsidiary of Green Mountain Coffee Rsters, Inc., a publicly tded company with net s of $1.36 billion and a market capitalization of between $8 and $9 billion. In 2003 Keurig had introduced its first At Home brewer. Now, approximately 25 percent of all coffee makers sold in the United States were Keurig-bnded machines, and Keurig w recognized among the leaders in the marketplace. The company had just concluded agreements with both Dunkin’ Donuts and Starbucks that would make these retailers’ coffee available for use with Keurig’s specialized brewing system. The company faced far different challenges than when it w a small, unknown marketplace entnt. John Whoriskey, vice president and manr of Keurig’s At Home division, had to consider the impact that impending expition of key technology patents and the perceived environmental impact of the K-Cup® portion packs would have on the company’s growth. Whoriskey also wondered what Keurig’s growth potential w, and how the arngements with Starbucks and Dunkin’ Donuts could be leveged to achieve it.

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Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace


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Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership Below are the available bulk discount rates for each individual item when You purchase a certain amount Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save Your students up to 50% with Your academic discount. Publication Date:March 08, 2012 […]

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How To Really REALIZE DREAMS COME TRUE?

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