Jamba Juice (A)

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Publication Date:
June 28, 2013

Industry:
Retail & Consumer Goods

Industry:
Food & Beverage

Source:
Harvard Business School

James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two part case presents the various strategic options White is considering. It then asks participants to determine the best strategic path and how this path should be specifically implemented. The follow on (B) case describes what White actually did and presents the results.

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Jamba Juice (A)

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