iNG Direct Canada: Are You Suffering?
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Publication Date:
October 30, 2013
in a testament to the power of social media and the effect it can have on a business, the chief executive officer of a bank adopts the habit of taking to Twitter on a daily basis to promote his company’s services. But when the bank’s most recent ad campaign ignites a furor among TV audiences, Twitter quickly becomes a vehicle for crucifying the bank RAther than promoting it. Within a week of the ad’s air date, the bank is inundated with angry tweets, Facebook messages and media criticism. it becomes clear that the bank has made a mistake and will have to act quickly to decide on an appropriate response.
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iNG Direct Canada: Are You Suffering?
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