Influencing Universal Search
To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc…) are integrated into Google’s regular search results. The idea is that textual listings may not necessarily be the most relevant result for a user’s query.
But when will these different search results show up? For example, what causes a video of a scene from Star Wars to appear within the organic search results for the query: “Darth Vader.” Obviously it has to do with Google’s sophisticated algorithms which can correlate the right content to a user’s query, however here are some factors that I think can help influence the Universal Search results:
How Can You Leverage Universal Search?
Universal Search requires a wide-range content strategy in addition to simply text. Here are some tactics worth looking into in terms of Universal Search:
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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