Important Factors to Consider in Competitive Analysis

Written by Peter Tran

June 24, 2017

To complete a comprehensive competitive analysis, you must know competitive landscape. You must know who your competitors are. Prepare an overview of your competitors, ir strengths and es. Position each competitor’s produ against your produs. Understand customer needs and preferences that are you competing to meet.

When you consider your competitors, determine what are similarities and differences between ir produs and yours. You must also consider how ir prices compare to yours and how well y are doing. You must have a specific to compete. For example, you can offer better , lower prices, more support, or eier access to . You must address following bic issues:

o Define your target market.

o Determine size of target market.

o Drill down to your specific segment within target market.

o Define size and revenue opportunity that your segment represents.

o Determine how ft overall market and your specific segment are growing.

o Learn what faors are most important to your customers such price, technology, ee of use, or new uses.

o You must know most important charaeristics in your industry. Is is driven by high or low volume? Is it capital or labor intensive? Is it seonal?

o Identify and profile your targeted customers by ir consumer s and by how y make decisions to buy a produ.

o Identify your dire and indire competitors and understand ir impa on you.

o Identify features that differentiate your produ from competitors’.

In order to address bic issues, you must know where to find competitive and industry information. Information is available from Federal Commerce Department online or in library. You can review Edgar Online and business sites to obtain required financial filings. Look for an industry trade sociation and industry publications. Go to Hoovers Online or Bacon’s to look for business publications in your industry. You can also check online for or for North American Industry Clsifications

After all bic issues have been addressed and your competitive research is completed, you should be able to describe all of your competitors and ir strengths and es. You should be able to clearly articulate what is different about your produ and why customers will choose your produ rar than competitors’. You should also be able to describe your target market and target customer and what will motivate m to purche your produ. Finally, your should be able to ex how you will gain and keep a sustainable competitive advantage.

Copyright 2006. All rights reserved. Indigo Business Solutions is a registered trade name.

Discover secrets to success and grow!

About author:

Jo Ann Joy is CEO and owner of Indigo Business Solutions, a legal and business consulting firm that is a “one stop shop” for businesses. We provide legal and business and all professional to businesses, and y will not be “referred out” to or professionals.

Jo Ann h a law degree, an MBA, and an Economics degree. She is a strategic business attorney who works closely with businesses to improve ir performance and ir chance of success. Her background includes commercial, corporate, contras, real estate, accounting, financial ning, s, marketing, produ development, banking, and business ning and strategies. She ran a successful business for 10 years and writes and gives presentations on many different legal, tax, and business subjes.

Plee visit our site at [] for more information on business, legal, and tax topics and for free copies of articles and EBooks.

Article Source:



Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.


Found great life changing solutions

You May Also Like…



  1. where to buy cialis - coupon for cialis cialis canada
  2. online cialis - discount cialis cialis 20 mg price
  3. cialis over the counter 2020 - cialis for sale buy cialis online
  4. top rated ed pills - best over the counter ed pills otc ed pills
  5. non prescription erection pills - impotence pills best ed pills at gnc
  6. erection pills viagra online - new ed pills best otc ed pills
  7. online pharmacy - rx pharmacy online canadian pharmacy
  8. generic cialis online - Buy cialis Cialis in usa
  9. vardenafil generic - levitra pill levitra 10 mg
  10. vardenafil online pharmacy - online vardenafil cheap vardenafil
  11. sugarhouse casino online - big fish casino online casino games
  12. viagra from india - viagra generic order viagra online
  13. real casinos online no deposit - best slots to play online casinos online
  14. online casino for real cash - online casino real money us casino games
  15. cash advance - cash loans loans for bad credit
  16. payday loans - online payday loans payday loans online
  17. viagra 100mg - viagra prescription viagra cost
  18. new cialis - cialis 5 mg buy cialis
  19. casino online games - cs go betting sites 2019 Model on the Internet Casino sites among sizable prize best online casino for money springbok…
  20. 20 cialis - 20 cialis cialis 20
  21. generic cialis - cialis generic cialis generic
  22. cialis 5 mg - buy cialis buy cialis
  23. usa allowed online bingo - vegas world online casino Nonpareil hooked up Casino web sites upon brimming prize kattie betfair online nba online betting casino…
  24. cheap viagra online - canada viagra generic viagra india
  25. online craps flash casino - sports interaction sports betting First networked Casino web sites for immense bounty online casino magic games btc casino new casino…
  26. real money casino - online casinos usa best online casino
  27. best online casino real money - jackpot party casino casino games win real money
  28. what is viagra - viagra sample cheapest generic viagra
  29. cheap viagra - cheap viagra WALCOME
  30. buy real viagra online - buy real viagra online WALCOME
  31. viagra coupon - viagra buy canadian pharmacy viagra
  32. where to buy viagra online - where to buy viagra online WALCOME
  33. tadalafil cialis - cialis tadalafil cialis tadalafil
  34. canadian pharmacy viagra - canadian pharmacy viagra WALCOME
  35. viagra without doctor prescription - viagra without doctor prescription WALCOME
  36. buy viagra on line - buy viagra on line WALCOME
  37. what is the best site to buy viagra - what is the best site to buy viagra WALCOME
  38. easy buy viagra online - easy buy viagra online WALCOME
  39. viagra buy - viagra buy WALCOME
  40. - WALCOME
  41. cialis pills - cialis pills WALCOME
  42. - Important Factors to Consider in Competitive Analysis – A&C Accounting And Tax Services – Top Quality Accounting, Bookkeeping, Payroll…
  43. rxtrustpharm - rxtrustpharm WALCOME
  44. online viagra - online viagra WALCOME
  45. rx trust pharm - rx trust pharm WALCOME
  46. viagra tablet - viagra tablet WALCOME
  47. viagra online no prescription - legit viagra online viagra online no prescription legit viagra online
  48. generic viagra pills - canadian pharmacy viagra 100 generic viagra pills canadian pharmacy viagra 100
  49. where do you get viagra - sildenafil 50 mg canada where do you get viagra sildenafil 50 mg canada
  50. purchase viagra from india - Trackbacking your entry... purchase viagra from india
  51. 100 mg viagra cost - Trackbacking your entry... 100 mg viagra cost

Submit a Comment