Importance of ALT Text for images

Written by Peter Tran

July 8, 2017

Is ALT Text Still Important in Search Engine Optimization?

ALT text for images have been considered as an important elem in search engine optimization for years. But this has changed as major search engines such as Google, and MSN don’t consider ALT text for images in determining relevancy any more.

According to some eerts in SEO, web sites that use keyword dense ALT text for images might get lower rank in search result pages because those ALT texts are considered as SEO tricks by search engines. That is, using ALT text for search engine optimization can affect the rankings in the search engine result pages negatively.

Then what should search engine optimizers do about ALT text for images?

Use ALT text for its original purpose deed by the W3C (World Wide Web Consortium): give a good relevant desiption about an image. Though the major search engines don’t regard ALT text important in determining relevancy of the cont at the pres time, their algorithm can always change to the opposite way. It’s always best to keep the bc rules.

Here are three main s about how to use ALT text.

1. Use ALT text to desibe the image. It is highly recommended by the W3C that ALT text should be used to desibe images on web sites.

2. can include keyword phrases in one or two instances of ALT text within one cont page. Be careful not to more than twice because major search engines might punish them by lowering the rankings in result pages.

3. Desiption of ALT text should be relevant to the image. This way, it is helpful for the people who read web pages for the visually impaired. The American Disabilities Act (A) has strict guidelines regarding what a web site needs to contain in order to be A compliant.

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