I’ll Take Links And 11 Gold Medals Please
Based in Williamsburg Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training and is the author of the link building blog Link Spiel
So true! (LOVE that commercial by the way). I have a hobby blog on horses, and I started covering the Olympics about a month and a half before they started, which was also a month before any of the other major equestrian sites did. I saw nobody was doing it, and decided to position myself ahead of time as the number one resource for Olympic equestrian information. So far I’ve gotten tons of links (some from major news media), saw a 5,000% increase in traffic, a 1,000% increase in subscriptions, have seen days where I was getting comments every 10 minutes, have connected with people all over the world and some who know the Olympic riders personally, and have made a lot more money from my Google ads. I have better search engine visibility for Olympic equestrian related searches than NBC, the official Olympic equestrian site, and the other major horse sites. All from planning ahead and getting started early! That wouldn’t have happened if I’d only written about the Olympics as they were happening. And the best thing is, I did it on purpose.
You’re smart, cute and thin… it’s just not fair. 😉 Glad to hear your Olympic strategy worked, see you soon!
Thank you so much for this helpful information. I am just starting this journey and your article has given me great pointers.
Yes, Debra, great point. This technique works with a lot of different things, including:
– advance book reviews
– new product releases
You can even do it in a small way repeatedly with getting the scoop with embargoed press releases of news in your niche, if you develop relationships with PR firms.
The list goes on.
Planning ahead – what a concept!
Excellent points, Debra! And Jackie, what a terrific real-world illustration of how well a little forethought can work.
Kudos to you both. 🙂
Your ingenious!! and that’s all I can say!!
The main concept was plan ahead and build strategy to create a better future.. this time I won’t give up.. I’ll make it last forever!!
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