How to Use Twitter to Increase Brand Awareness

Last Updated: Aug 5, 2016
Twitter can be a very effective tool for increasing your business’s brand awaress. Find out how to get the atttion of followers and start seeing real results.

Twitter has helped many people grow their business. With over 100 million people on the social network every single day, it’s no surprise it’s be so helpful.

Understanding how to use Twitter effectively for brand awaress is important. The following will help you do that, so you can start to see the results other businesses are seeing.

Consistt Twitter Presce

If you’ve set up a Twitter account, but hav’t done anything with it, or only once and a while, it’s not going to work. You must every day if you want to make any impression on the network. People will start to recognize your profile picture and s, which is part of your brand. The more oft you , the more people will recognize you.

Avoid Over-ing

You need to be prest on the social network, but avoid ing too much. Some people tweet every two to five minutes – this is too much. You will lose followers quickly this way. You should about two or three times a day. There may be days you more, and others less and that is okay. Just don’t fill up people’s Twitter feed with your s.

Pick the Right Times

Your consumers have a certain time they use Twitter. Test out differt times to figure out wh they are using Twitter. Good ns your audice is most avail are wh your s are getting likes, commts, and RTs. You can also spy on your competitors to see wh they are ing and how much gagemt they receive on differt types of s published during differt times of the day.

Use Hashtags

Hashtags are important because it helps people find your s. Wh people are looking for information on a product or service, they will for it using Twitter’s gine. The hashtag brings atttion to the term, which makes it visible to people. Do some re on the most used hashtags for your products and services to find out which ones you should use.

RELATED: How to Use Hashtags to Boost Your Social Media Results

Research finds that using more than two hashtags in one decrease RTs. Try to keep it at two, so you don’t lose any gagemt. 

Utilize @Influcer

It’s a good idea to gain the attention of influencers because they may RT your s, which will put you in front of their followers. You do this simply by using @InflucerName. The only people that see this are people who follow both you and the influcer. Now, if you want everyone to see what you’re saying to that person, be sure to put a period before @. For example, you should type ‘[email protected]’.

RT People’s s

People want you to RT their s. Do it to be nice, but also make sure it’s going to be applic to your audice. If you don’t, you may d up losing followers. You can always like and commt on s that may not be of interest to your audice. This will at least show them you are trying to be nice and help them gain atttion.

Follow the 80/20 Rule

Eighty perct of your s should be informational or tertaining, and the other 20 perct should be self-promoting. It’s important to follow this rule because if you market yourself too much, people will get tired of it and unfollow you.

Thank People for RTs

Wh people RT your s, it’s good to acknowl and thank them. You can do this simply by replying to the mtion or publishing a using the @UserName.

Use the gine to Find Consumers

You can check on what your consumers are talking about by ing for keywords you think they may be using. For example, if you’re selling plants, you may want to for ‘gard.’ Results will show you all of the people tweeting about gards. You can th gage with those people by liking their tweets, replying to them, and for some of them, you can RT. Wh you gage with these people, they will likely want to know who you are and may ev d up going to your site to see what you offer.

Create Lists

Your Twitter following can get out of quickly. To gain over all of the people you follow, create lists. These are just categories within Twitter. You can th asn each person to a list (category).

Wh you want to see s from only a certain group, all you have to do is on that list. It makes using Twitter much easier.

Vary Your s

People don’t want to see the same types of s from you all of the time. You should rotate the types of tweets you publish. The types of tweets you can publish are:

Images are popular on Twitter, so be sure to use them oft. Text provides information and usually incorporates hashtags. Links take people to your site or someone else’s depding on the link, so think about this wh you publish these. Quotes are personal and emotional, which can capture the atttion of your audice. Using quotation marks will make the quote stand out on your feed.

Use the Analytics to Refine Your Twitter Marketing Strategy

Twitter Analytics are avail, so use them. It will tell you the gagemt on your s. This way you can see if there are certain tweets that your audice likes better. Wh you know that, you can try to come up with more that are similar to give your consumers exactly what they want on Twitter.

Develop a relationship with Twitter users. It may seem slow going at first, but over time, you’ll see how your presce influces success on the social network. 

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