How to Use Testimonials to Boost Business

Written by promotiondept

September 16, 2018

Last Updated: Apr 3, 2018Once you get good testimonials from satisfied customers, you need to put them to work. Here are the best places to use testimonials so potential customers will be assured that your business is one they can trust.  testimonials attest to a business’ quality and character. The goal of using testimonials is […]

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Lt Uated: Apr 3, 2018
Once you get good testimonials from satisfied customers, you need to put them to work. Here are the best places to use testimonials so potial customers will be sured that your business is one they can trust. 

Testimonials attest to a business’ quality and character. The goal of using testimonials is simple—to build trust with consumers and inspire them to take the next step and make a purche. And while today’s customers are savvy to marketing claims and lingo, they are generally more receptive to cont sourced from other consumers. In fact, a study by Ivesp showed that 90 perc of consumers read online s part of the shopping process.

While testimonials can have a tremendous effect on your business, owners need to take steps to ensure they’re using them correctly. Here are some tips regarding how and where to use testimonials to your best advantage:

Choose the Most Relevant Ones

a business owner, it’s important to choose the most relevant testimonials to feature on your website and in your marketing materials. To start, ensure that the testimonials you select are written by members of your target audience. For example, if your women’s clothing targets hip millennials, you don’t want to include too many testimonials from women in their 40s and 50s. The theory is that people respond better to customers to whom they can relate. Hence, the goal is to show your customers that their peers are happy with your products and services, and they will likely be pleed well.

RELATED: Why Online Reviews Are Important for Your Business

You can also incree your sales numbers by including testimonials from promin local figures, including minor celebrities, politicians, spo figures, and other industry leaders. For best results, k for testimonials from companies that provide differ services within the same field.

Boost authicity by including the testimonial writer’s full name, job title, company, and photo, with permission of course. Research shows that testimonials featuring pictures yield better results than those without. Additionally, small business owners should seek out short, ey-to-read testimonials that elicit emotions. Video testimonials can be particularly effective at showcing the speaker’s husim for a company’s products or services. Be sure to post them on your website and social media pages.

Posting Testimonials on Your Website

If you aren’t using testimonials on your website, you’re missing out on a valuable opportunity to convert leads. Once you’ve amsed a collection of testimonials, set up a page on your website devoted to showcing them. However, you shouldn’t s there. Take time to sprinkle testimonials throughout your website, making sure to include them on the homepage, all key product pages, and at points where customers are making buying decisions. For example, you want to use testimonials near signup forms and on shopping t pages. You can also place them in sidebars and even above headlines. The goal is to ensure your web visitors encounter positive customer feedback no matter where on your site they click.

Include Testimonials in Your Sales Pitch

Although posting testimonials on your website is essial, you should be sure to use them in other pects of your marketing well. Testimonials can be invaluable additions to your sales pitch in that they offer prospects a form of social proof. When you send members of your sales team out to speak to customers and businesses, arm them with relevant testimonials. These marketing tools are also valuable additions to media and press kits well other sales and PR docums.

Share in Other Marketing Materials

Testimonials also add authicity to your social media pages and marketing materials. This customer feedback makes great Facebook posts and Tweets to share with followers. Additionally, you can use testimonials on flyers, mailers, postds, and brochures and even include them in your monthly newsletter. Along with showing how much curr customers appreciate you, testimonials help get your company name into the public perception. This form of marketing is also useful for increing click through rates for your email marketing campaign.

Place Testimonials for Optimal Effect

It’s not enough to include testimonials on your website and in your marketing materials—you also need to position them for optimal effect. Testimonials are great for breaking up larger blocks of text on product and service pages. Posting a quote—and better yet, a picture of the writer— draw the reader’s eye and keep him or her engaged. Additionally, testimonials help convince hesitant or uncertain buyers to give your products a try. The idea is to predict and buyer’s question they encounter your products, so they will ultimately be able to purche with confidence.

B2C, or business to customer, companies aren’t the only ones to see their sales skyrocket a result of testimonials. In fact, a study by TechValidate shows that 94 perc of B2B marketers said cont from actual clis w “very effective” or “extremely effective” in generating sales. If you’re not using testimonials to boost your marketing effo, you be missing out on a valuable opportunity to grow your business.

© 2016 Attard Communications, Inc. All Rights Reserved. May not be reproduced, reprinted or redistributed without written permission from Attard Communications, Inc.

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How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

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