How to Use Hashtags to Boost Your Social Media Results

Written by promotiondept

September 18, 2018

Last Upted: Jul 18, 2016
Hashtags can help more people find your content on social media. Learn when to use hashtags and how to know which ones are most likely to ve your posts a boost.

These ys, the pound n isn’t just used to denote apartment numbers. On the contrary, the symbol on the “3” key can now be seen all over the web and is a crucial part of the social media landscape.

A type of label, the hashtag helps users connect and share information on topics of mutual interest. Similarly, marketers can use hashtags to increase campaign awareness and fan engagement. According to a study by Buddy Media, tweets featuring hashtags enjoy twice the engagement of tweets that don’t have them. , Instagram, , and Google+ all encourage members to use hashtags to get more eyes on their content.

Here are some tips on using hashtags to boost your social media results:

Don’t Overcomplicate Things

Using overly or complex hashtags on social media is a mistake. On the contrary, the best hashtags are short and to the point. After all, you want followers to be able to spell the word or words you choose so they can keep the conversation going in their own posts. Similarly, you should avoid posts featuring a paragraph’s worth of hashtags or those in which every word or two is called out with a tag. This type of messang comes across as spammy and not truly relevant to your product or brand. For best results, select one or two hashtags that apply and use them with confidence.

If you do employ hashtags featuring more than one word, be sure to capitalize the first letter of each new word for easier reability. The last thing you want is for followers to get confused or even annoyed by your messang.

RELATED: What Should I Post on Social Media?

Pay Attention to Trends

It’s not enough to choose hashtags that appeal to you personally. If you want your messang to reach the maximum number of eyeballs, you need to keep abreast of what hashtags are trending. Trending tags change frequently, and are affected by everything from celebrity scanls to the coming presidential election. As a marketer, you need to pay attention to what’s trending and tailor your messang accordingly. While it’s good to take advantage of trending topics, es should make sure their posts add value to the conversation rather than just contributing to the noise. As a general rule, strive to use trending tags that relate to your in a meaningful way. 

If you’re struggling to find trending hashtags, you want to consider using a tool like Not only does this resource let you know what people are talking about on social media, but it can also send you email uptes on topics of interest to your brand. ly, you can use the site to detine what kinds of posts are being made with a ven hashtag. If many of the posts in question are spammy in nature, it’s be wise to avoid the tag.

Look to the Influencers

A with assessing what celebrities and politicians are discussing, marketers should consider the hashtags being used by influencers in the industry. Twitalyzer is one tool that shows brands which tags are being employed by the people they admire. All you have to do is enter their names into a search to view commonly used hashtags. You can then create posts employing the same words and phrases.

ly, companies should pay attention to what their competitors are tweeting and posting. If other es in your industry are talking about a particular topic, you want to get onboard.

RELATED: 10 Tactics to Boost Your Facebook Reach and Engagement

Use Hashtags on Your Website

If you’re only using hashtags on your social media profiles, you be missing out on a valuable opportunity to grow your brand. The savviest marketers also employ hashtags on their websites and even in blogs, email newsletters, radio, and TV ads. In this way, hashtags are like company slogans or taglines that followers come to associate with your brand.

Encourage Followers to Post

A with posting their own hashtags, companies should encourage their followers to do so. As a small owner, you can request that your clients post reviews, comments, and even pictures of themselves using your products on social media. Ask them to use a hashtag of your choosing in exchange for securing a special offer or coupon.

Use Discretion When Posting

As a marketer, it’s important to use discretion when posting hashtags online. After all, the goal is to speak to your fans in a meaningful way, not distract them with a lot of irrelevant tags. ly, owners need to note that hashtags are clickable. If you’re including your own links in social media messages, you probably don’t want readers getting distracted by a bunch of hashtag links and clicking away from the post in question.

The fact is that the internet is full of noise. Use hashtags to ensure that your ’ content stands out among the competition.


© 2016 Attard s, Inc. All Rights Reserved. May not be reproduced, reprinted or redistributed without written pission from Attard s, Inc.



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